This change occurred from a recent strategic review of the charity, where every aspect was looked at to see what improvements could be made. As a part of this process fans, clubs and partners were interviewed and their feedback played a significant part in what we have today.
We wanted to ensure that our logo clearly represented the sector we worked in, who we supported and clearly stated our name. We believe the design team we have been working with (The Bureau London) have achieved this.
As well as the new branding we will also launch a new website before the year is out. The new site will allow fans to engage and draw out information they require whilst also asking for help and support. Clubs will be able to use the site as a resource to drive greater standards at their stadia and to answer issues they may have.
Level Playing Field Chief Executive, Owain Davies said:
‘We are very proud of our new ‘look’ and, instantly anyone coming across Level Playing Field will have a greater understanding of who we are and what we do.’
He went on to say ‘Our image is vitally important and the process to get it right has been meticulous, we have engaged with fans and our partners and have gone back to the drawing board on several occasions to ensure we got the right image to drive us forward.
‘We are grateful of the ongoing support of the Premier League Fans Fund who have supported us on this task and would like to thank them.’
We are excited to share with you this new image and we want you all to rest assured our guiding principles and values remain the same, we won’t stop until there is an equal standard of access and inclusion for disabled fans at sports stadia.