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How West Brom are making the Hawthorns more inclusive for autistic fans

A while ago, West Bromwich Albion were contacted to see if they could make their stadium more friendly for autistic supporters.
West Bromwich Albion

The club and its foundation, the Albion Foundation, had an in-depth look at the stadium and highlighted areas of the ground that would best serve the needs of its fans and how the Baggies might give more information to parents and teachers etc. who might be ‘wrestling’ with the decision as to potentially accessing a match or event.

West Brom have created a specific page within the disability page on their club website.

Health, safety and contracts manager Chris Harris said: “Needless to say, it can never be perfect but we felt that with some adaptions and information then we can always be better.

“We have made a specific autism page within the Disability section on our website, we have given advantages and challenges to each area of the stadium and which is the most ‘autism friendly’ entrance and exit.

“We have included a video clip of a supporter with autism whom spent the day with our club photographer, a video of the ‘autism friendly’ entrance and the facilities and potential experience so you can visualise it and some audio clips of typical noises and sounds you might hear if attending.”

The new ‘Albion Autism Guide’ includes a wide range of information that autistic fans may find useful when preparing a visit to the Hawthorns on a matchday.

The document includes a section on the challenges supporters may face, followed by a step-by-step guide outlining all the details autistic fans may find useful.

The steps include thorough information on how supporters can get into the stadium and car parking, where to sit and purchasing tickets, autism-friendly entrances and exits, stewarding and searching, and leaving the stadium.

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