Luton Town will now be offering Audio Descriptive Commentary (ADC) services to blind and partially sighted supporters after the club’s supporters trust provided funding to the Luton Town Disabled Supporters Association (LTDSA).
ADC differs from television and radio commentary where a specially trained commentator provides additional narration that describes all significant visual information such as body language, facial expression, scenery, action, clothing, colours and anything else that is important to conveying the image, venue, match, event or surrounding ambience.
This newly established service, which will be accessible from all parts of the stadium, will enable blind and partially sighted supporters an enhanced matchday experience.
LTDSA secretary Allan Drummond said. “The LTDSA are extremely proud to be working so closely with the Luton Town Supporters’ Trust and the Club on this project and are extremely grateful to the Trust for donating the funds to purchase this much needed equipment. This will make an enormous difference to the match day experience for supporters with little or no sight” he explains.
“As a Luton Town supporter with a visual impairment myself and as a member of the LTDSA Committee, I am genuinely excited about our new service and the great benefit it will bring not just to me but to many other supporters too. I hope that it will also encourage new supporters to come along and enjoy the great atmosphere.”
The service has undergone testing inside Kenilworth Road to ensure that it meets with approval and delivers the quality of assistance required. Having passed those tests, the headsets are now available on match days.
Luton Town Supporters’ Trust chairman Tony Murray is equally delighted to be involved with providing this service. He adds “On behalf of the LTST board we are pleased to be able to provide the funding for what is an excellent project. We recognise the excellent work that the LTDSA are doing and are happy to have the opportunity to work with them to enable this new service to be possible.”
“One of the aims of the Trust is to promote the Football Club to as large a number as possible and work with other supporter groups to get as many people supporting the Town as we can and improving their match day experience where possible. This very much goes in line with that aim.”
To book a receiver on a match day, supporters will need to book in advance either with the Ticket Office on 01582 416976 or through the LTDSA.